About the Authors
Challis HodgeVP, Experience Planning & Research
Challis is a veteran strategist and UX professional with extensive experience leading cross-functional teams in the planning, research, conceptualization, design and development of user-centered products, services, software and Internet solutions. Experienced in corporate, consulting, agency and academic environments, Challis is widely regarded as a thought leader in the design and technology industries. He has been Instrumental in the evolution of methods and processes, that brings human perspective to the application of technology, ultimately creating and retaining business value.
In his role as Vice President at Bridge Worldwide Challis oversees Experience Planning, Research & Analytics and SEM/SEO practice areas. Prior to Bridge Worldwide Challis was Director of User Experience for the central Region at Avenue A | Razorfish.
Cristina Olivera Heise
Associate Director, Experience Planning
Cristina thinks organic growth should occur on farms not Web sites. By applying user-centered design methodologies, skills, and principles she helps clients distinguish themselves with best-in-class user experiences. As Associate Director of Experience Planning, she works with teammates to develop best practices and evangelize the XP discipline through the organization. With 12 years of experience designing interactive media, Cristina has worked in Silicon Valley and the Digital Rhine.
Cristine Antolik Cravens
Associate Director, Experience Planning
Cristine has been in the interactive industry for 10 years and has always had a passion for user-centered design. With a combination of user insights, industry best practices, strategy and a little dash of intuition, Cristine strives to create the best experience for the user and the business. She was a webmaster back in the day, worked for a dot-com as a UI designer, then was at LexisNexis for six years building a strong user experience for their global internet and intranet initiatives. Now she’s helping to lead the digital experience for clients at Bridge.
Jeff Stevenson
Experience Planner
Jeff went to college for a degree in Technical Communication but rode on the wings of his training in audience analysis to find a new career in experience planning. As the son of a librarian and a psychologist, it’s pretty clear that genetics lead him to this line of work. Jeff takes special joy in designing social, interactive experiences.
Juli Luebbe
Experience Planner
Juli has been working in web design for 11 years. Her degree is in Industrial Design, and she has always had a passion for User Centered Design. She got her feet wet at a small agency, and then moved on to LexisNexis where she worked for nine years as a Visual Designer in the User Experience department, creating designs for global legal and business research products. She recently joined Bridge Worldwide as an Experience Planner.
Michelle Whitman
Senior Experience Planner
Michelle is often referred to as a “special case” by her colleagues and peers. Her participation in meetings not infrequently resembles the lower order of primates. She attributes this to her degree in critical theory, her 12 year background as a creative and experience professional, and her affinity for grooming people like a spider monkey.
Jonathan James
Experience Planner