Comments on: Collaborate and Give Them an Experience http://www.experience-planner.com/2009/08/27/collaboration-experience/ on the art & science of experience planning Mon, 26 Apr 2010 00:55:36 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Thiago Franco http://www.experience-planner.com/2009/08/27/collaboration-experience/comment-page-1/#comment-10480 Thiago Franco Sun, 13 Sep 2009 22:51:13 +0000 http://www.experience-planner.com/?p=141#comment-10480 Great post Matt. In order to create long-term relationships with products, we have to think beyond aesthetics and usability. There are a lot of opportunities out there, as you said. I think that disciplines such as Design Research will help us understand how to create products that are really meaningful in people's lives. It's not only about selling concepts or ideas that work (traditional marketing research). It's about making things that really matter. Great post Matt.

In order to create long-term relationships with products, we have to think beyond aesthetics and usability. There are a lot of opportunities out there, as you said. I think that disciplines such as Design Research will help us understand how to create products that are really meaningful in people’s lives. It’s not only about selling concepts or ideas that work (traditional marketing research). It’s about making things that really matter.

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